When Judith Hoch began her journey alongside the budding, ambitious project that was battleROYAL at its inception, a decade ago, she had already amassed a fair amount of experience as a freelance event and business manager on a range of German and international cultural productions of varying scales. She was in search of an industry family she could not simply work for – but build something with. Almost instantly, the strength of the strategic partnership became as apparent as the spirit of trust, support and camaraderie connecting the compact nucleus of (what was to become) the battleROYAL company.
Be it internal or external, collaboration has always been a backbone of our work and company wiring. Over the years, we’ve been fortunate enough to maintain, nurture and develop fruitful creative partnerships with peers we’ve grown to consider friends – and inspirations. London-based theatre group Les Enfants Terribles has been one such trusted ally, accompanying us through a variety of large-scale live projects, and smoothly succeeding in the transition towards the hybrid.
As we partner up again for Esch2022 European Capital of Culture, our CEO Brendan Shelper and James Seager, the British award-winning theatre company’s Creative Director, come together and break down the industry’s post-pandemic state, the latent potential of new formats – and the joy of going to work with your mates.
Bracing up for a year of national and European festivities is no easy feat — certainly not for the flock of creative and organizational masterminds making it all happen, but neither, in spite of common belief, for audiences themselves. Perhaps contrary to (an outmoded) popular belief, audiences are, to us, all but passive. In fact, they’re as instrumental as anyone in bringing a concept, experience, or project to life. Ahead of the Esch2022 European Capital of Culture (ECOC) kick-off, our team has asked: “how can we work not for, but with the audience?”.
Honoring this desire to not just impress but galvanize and boost communities into their own creative and celebratory swirls, the Esch2022 REMIX Festival offers an enticing, engaging, and activating prelude to the celebratory year ahead. Our creative producers — and wiz minds behind the initiative —, Andy Machals and Gabriela Flores take us through the ambition, structure, and methods of the festival and why, far from an ephemeral commemoration, these efforts are in for the long haul.
Oddly and fortunately enough, in spite of all adversity, it’s been an extraordinary ride. It’s hard to foresee a reaction to a challenge unless directly confronted with it. In our case, thankfully, the past year has demonstrated an unsuspected perseverance and adaptability to change — within less than a year, we’ve fully transitioned from live, staged to hybrid.
We are thrilled to present our interview with Gabriela Flores, Creative Producer at battleROYAL for the Esch2022 Launch. We spoke with her about how her background in theatre and literature impacted her approach to the project, inspiring her to draw from local stories.
- The new demands on office architecture – and what battleROYAL Berlin does differently now
- Welcome to the office of the future – how to design a perfect Post-Covid Office
- A How To Guide for Opening Ceremonies: How we created the event of the year with Esch2022 European Capital of Culture.
- How does the sound of a region sound like? Our Future Frequencies initiative has the answer
- battleROYAL Appoints Judith Hoch as Co-CEO: We Revisit Her 10-Year Journey With Us