As humble artisans, and committed disciples of hybrid culture, we keep an eager eye over the shifts, turns and promises of the digital realm — always striving to integrate them into the ever-morphing craft of experience-making. Blockchain technology, and particularly NFTs, offer a fresh and compelling alleyway into the virtual space — which is why, to coincide with our collaboration with NFT music marketplace Twelve x Twelve, we’ve decided to carry out a triad of informative interviews with some of the project’s masterminds. First up, our CEO Brendan Shelper breaks down NFTs role in enhancing the Metaverse, the future of the hybrid industry, and Gen Z’s proclivity for digital ownership.
This past year, the challenges posed by the pandemic came coupled with several opportunities for fresh thinking. This has, in our methods, processes and output, taken the form of a new understanding of cultural production as open, modular and fluid. The Hybrid Culture worldview and creative approach have seen us through the worst of times for the live event industry. It has made us realize that the “normal” is dead — and that’s not necessarily a bad thing. How can our creativity adjust to a lasting, if not permanent, cultural shift?
In our last interview with Creative Director Michael Masberg on interdisciplinary storytelling, we briefly touched on the fact that European Capitals of Culture (ECOC) change rather slowly. Now, Michael takes us further in having a closer look at the causes and posing two central questions: How can cultural institutions be beacons of digital transformation? And what potential do interdisciplinary collaborations have to address an audience that already lives digitally? In doing so, he will not only look at ECOCs, but expand our view to other cultural institutions such as theatres and museums. The focus here, however, is primarily on Germany.
We are thrilled to present our interview with Gabriela Flores, Creative Producer at battleROYAL for the Esch2022 Launch. We spoke with her about how her background in theatre and literature impacted her approach to the project, inspiring her to draw from local stories.
This week, we interviewed Michael Masberg, our Associate Creative Director and storytelling mastermind. We spoke with him about how his background in theatre, role-playing games and novel writing shapes his approach to story and dramaturgy for bR projects in general, and the Esch2022 launch specifically.
- “Mainstreaming should be the goal”: the NFT phenomenon from a consumer’s perspective
- What does the NFT boom mean for the legal rights of artists and buyers?
- How can NFTs enhance the hybrid experience?
- Future Frequencies: Are you the artisan of tomorrow’s experimental soundscape?
- How FOMO got overthrown by FOGO – and what we can do about it