Another Gold award for our mega celebration project Madsack 125 in the 9th Global EventEx Awards in the premium category ›Celebration Event‹. We want to thank Eventex and all those who voted for us and put us on the shortlist. Also thanks to our technical supporter VenCo AG (with whom we share the award), our client Madsack Media Group and festfabrik for their trust and support, all collaborators and artists, and the city of Hannover – the most gracious 50,000 spectators we’ve ever had the privilege of entertaining.
The Global Employee Event for the 350th anniversary of Merck in 2018 won one of the biggest and captivating awards of the year: the BrandEx Award 2019 in the highly competitive category Best Motivation / Best Employee Event. The BrandEx Award recognises outstanding brand experiences, which are evaluated by the creativity and implementation success.
battleROYAL worked on this groundbreaking global event from the beginning and developed not just the show concept and the globally streamed motion design. On behalf of the lead agency fischerAppelt, live marketing we took responsibility for the creative direction, show production and video production.
We congratulate our partners fischerAppelt for the well-earned award and thank them for the great cooperation!
Merck is known as Merck KGaA, Darmstadt, Germany in the United States and Canada.
Our outstanding anniversary production for Madsack 125 has been nominated for Best in the category People’s Choice at the Eventex Awards 2019. Now we need your help: Let your support push us to the top of the list!
The major anniversary show in the heart of the city of Hanover has been awarded by the German Design Council in the highly competitive category of ‘ Event ‘. Let us be your choice to succeed at the Eventex Awards as well.
For the second time battleROYAL has been awarded by the German Design Council. For our spectacular production of the MADSACK 125th anniversary in Hannover battleROYAL received a special mention in the highly competitive category of ‘Event’.
battleROYAL conceived and designed a featured IR tracking component which became an integral storytelling element in the show. Advanced infrared tracking enabled exact interactions between the performers and the live-generated video content. On the 50 x 30 metre facade of the famous Anzeiger Hochhaus the system was one of the Germany’s largest to date and developed and executed by a leading international team with technical support from Steve Jackson, Green Hippo (UK), Tenfeet (NL) and our trusted partner VenCo AG (D).
The German Design Award is the international premier prize awarded by the German Design Council with the goal to discover, present, and honour unique trends in design.
Michael Masberg works with battleROYAL as Associate Creative Director and Dramaturg. His skills are essential to bring a project to life – from the first idea to the final event. As part of battleROYAL’s creative team, he accompanies the process, does the research and communicates with clients.
The team met him first during the production of the musical DAS WUNDER VON BERN. While battleROYAL staged the award-winning vertical choreography, he worked as a script supervisor and personal assistant to the director. During the last years he was involved in such major productions as AARHUS 2017, The Next 100 Years – BMW Festival Night and Equila.
READ THE FULL INTERVIEW
What does a dramaturg do at a creative production company?
It is our goal to give the audience not just a visually stunning experience. We want to get them involved and to create a strong emotional bond. To achieve this goal, we look for personal stories, historical moments and especially immersive elements. Bringing all this together is what a dramaturg does.
What is an immersive event and how does it work?
Immersive means to dive deep into an experience. The audience is not just watching a show – it is part of the show. Interactive elements give the spectators ownership over the event. They feel involved and will share this experience with their family, friends and colleagues. We did this successfully for the Neuland Mysterium event as well as for cultural projects like Aarhus 2017 or the Equila theatre show.
What do you like to work on more: Commercial or Cultural at battleROYAL? And what are the differences?
I like both branches – it’s always good not to be stuck in one bubble. Evolving challenges keeps the mind fresh. And the differences are not as significant as one may think. Of course, there are differences in the process and often budget, but the demands are the same. We are bridging the gap between commercial and contemporary performance. At the end of the day, it is all about creating a strong and unique experience that communicates, entertains and moves its audience.