We sat down with Michael Masberg, Associate Creative Director at battleROYAL, and talked about our collaboration with the Hans Christian Andersen Festivals. He shares how this project was affected by the COVID-19 pandemic, and what perspectives are on the horizon.
The COVID-19 pandemic has put the event industry on hold. For months now, we witnessed the postponement and cancellation of major sports, music and cultural events. Some events have moved to the digital realm, with creatives finding new ways of remote production. It is now clear that this new state of the world is here to stay. The events and entertainment industry, like many others, will inevitably face a process of deep transformation. The million-dollar question amongst experts, companies and creatives is, therefore: how are we going to experience live moments in the future?
The European Capitals of Culture (ECOC) are designed to highlight the richness and diversity of cultures in Europe, increase a sense of belonging to a common cultural area and foster the contribution of culture to the development of the host cities.
Esch-sur-Alzette (Luxembourg), together with the 11 municipalities of the Pro Sud association and the 8 French municipalities of the CCPHVA, is awarded to become ECOC for 2022 and has announced its main theme of REMIX CULTURE as the key message motivating all activations.