Esch2022 REMIX Festival: a quick dive into inspiring, activating and on-boarding audiences onto the Esch2022 journey
Bracing up for a year of national and European festivities is no easy feat — certainly not for the flock of creative and organizational masterminds making it all happen, but neither, in spite of common belief, for audiences themselves. Perhaps contrary to (an outmoded) popular belief, audiences are, to us, all but passive. In fact, they’re as instrumental as anyone in bringing a concept, experience, or project to life. Ahead of the Esch2022 European Capital of Culture (ECOC) kick-off, our team has asked: “how can we work not for, but with the audience?”.
Honoring this desire to not just impress but galvanize and boost communities into their own creative and celebratory swirls, the Esch2022 REMIX Festival offers an enticing, engaging, and activating prelude to the celebratory year ahead. Our creative producers — and wiz minds behind the initiative —, Andy Machals and Gabriela Flores take us through the ambition, structure, and methods of the festival and why, far from an ephemeral commemoration, these efforts are in for the long haul.
