In the past two articles of this series we already reflected on our own experiences with immersive events: as a gamechanger in the whole industry and as a toolbox for new approaches. This final installment will focus on the potential of augmented and virtual reality.
In the first installment of our series, we looked at the basics of Immersive Experiences and the game-changer in our conceptual work. Our learnings result in a set of important tools, which we will address in this part. To us, they are the cornerstone of a successful Immersive Experience.
Immersive Experiences put audiences in the center of an exciting journey. They do not only watch a story unfold, they actually get to discover and explore it themselves. Through their immediate participation, they are promoted to principal actors, who use all of their senses towards the experience: more than just watching and listening they are encouraged to touch and taste what is around them. Above all, they can make decisions – decisions, which will have consequences. All of this makes them more than just spectators.