Another workflow technology we’ve been using in our XR Studio is Notch, which offers real-time graphics for virtual production. We spoke to the founder of Notch, Matt Swoboda, about his initial vision for the company, how that vision has changed and how to stay on top of the game when it comes to creating hybrid experiences for audiences in the coming years.
With events going digital, technology has become even more so indispensable. We have been using disguise’s XR workflows within our hybrid event productions. So the opportunity to speak to Peter Kirkup, Global Technical Solutions Manager at disguise, about their vision for the future of events, was particularly relevant to us and our quest to develop new engaging formats.
Peter heads a team that is responsible for technical pre-sales. He manages the demo setup for customers. Therefore, Peter does not only have a good understanding of the newest technological features on the market, but also of the creatives‘ and end customers‘ needs. The conversation was especially interesting in terms of gaining a greater understanding of what digital elements enhance the immersive dimension of an event.
We’ve been approached by various clients asking how they can benefit from a digital event format, as well as from the more lavish effects that are being used at live stream events for online audiences. They took their inspiration from events like car launches hosted by Mercedes, BMW and MAN Truck & Bus, and most recently Apple’s virtual WWD conference, which often displays high-end production technology and sophisticated virtual studios common to TV or film sets. However, one of their key concerns seems to be whether these digital solutions are reserved for Fortune 500 companies, or if they can also serve the little guys?
The COVID-19 pandemic has put the event industry on hold. For months now, we witnessed the postponement and cancellation of major sports, music and cultural events. Some events have moved to the digital realm, with creatives finding new ways of remote production. It is now clear that this new state of the world is here to stay. The events and entertainment industry, like many others, will inevitably face a process of deep transformation. The million-dollar question amongst experts, companies and creatives is, therefore: how are we going to experience live moments in the future?