As announced in our Mixed Reality piece, over the past months, we have tried various hybrid formats in our Extended Reality or Mixed Reality Studio (XR Studio), testing differences in the use and creativity of technical applications within this domain. We have also been working on real-life hybrid event solutions for a Fortune 500 client, as well as other digital activations for musicians and film screenings. It’s been a busy 6 months. The learning curve was sharp, and although we discovered the power of virtual elements, I still came to the belief that live cannot be replaced, but rather very powerfully enhanced by a virtual experience. For that to happen, “virtual” cannot just mean live streams but has to be engaging and new. In the following, I will share some of the insights we gained and will hopefully inspire readers to lean into interactivity in digital formats, and not to shy away from experimentation.
Another workflow technology we’ve been using in our XR Studio is Notch, which offers real-time graphics for virtual production. We spoke to the founder of Notch, Matt Swoboda, about his initial vision for the company, how that vision has changed and how to stay on top of the game when it comes to creating hybrid experiences for audiences in the coming years.
This week, we want to shed light on Green Hippo, and their award-winning Hippotizer Media Server range. We spoke to Nick Spencer, Product Specialist at the company, about what their product and technology has to offer to creatives.
With events going digital, technology has become even more so indispensable. We have been using disguise’s XR workflows within our hybrid event productions. So the opportunity to speak to Peter Kirkup, Global Technical Solutions Manager at disguise, about their vision for the future of events, was particularly relevant to us and our quest to develop new engaging formats.
Peter heads a team that is responsible for technical pre-sales. He manages the demo setup for customers. Therefore, Peter does not only have a good understanding of the newest technological features on the market, but also of the creatives‘ and end customers‘ needs. The conversation was especially interesting in terms of gaining a greater understanding of what digital elements enhance the immersive dimension of an event.
The COVID-19 pandemic has put the event industry on hold. For months now, we witnessed the postponement and cancellation of major sports, music and cultural events. Some events have moved to the digital realm, with creatives finding new ways of remote production. It is now clear that this new state of the world is here to stay. The events and entertainment industry, like many others, will inevitably face a process of deep transformation. The million-dollar question amongst experts, companies and creatives is, therefore: how are we going to experience live moments in the future?
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