You know our Senior Project and Event Manager Thalia Davies from our beloved Symphony of Now – The Hybrid Experience featuring Alex.Do. Now we want to give space to Thalia’s significant expertise and foresight when it comes to the live music and events industry as a whole.
Creative Director Jonathan Buckels has been with battleROYAL ever since we started. Creating human moments was and remains to be an essential part of his work. Given his long-term outlook he has on the company’s life and the ongoing changes of our world, we spoke to him about his creative process, how it was affected by the pandemic, and his vision for the future.
Team spirit reflected in constructive, enjoyable processes for everyone is what our company stands for. This philosophy was born organically. We simply started as a small group of people who liked working together. What we all had in common and what drew us to battleROYAL, was that we were all looking for enjoyable work.
We all wanted exciting jobs in culture, art, entertainment, design, new technologies, instead of an ordinary desk job. We wanted to combine what we live for with our place of work. This shared passion created our strong community spirit, which became the fuel and foundation of everything we do. When we enlarge the team we therefore try to grasp during the interview stage already, whether people have the passion, flexibility, curiosity to widen a given skill-set, as well as a certain interest in a long-term commitment, which fits our collectivity principle.
As announced in our Mixed Reality piece, over the past months, we have tried various hybrid formats in our Extended Reality or Mixed Reality Studio (XR Studio), testing differences in the use and creativity of technical applications within this domain. We have also been working on real-life hybrid event solutions for a Fortune 500 client, as well as other digital activations for musicians and film screenings. It’s been a busy 6 months. The learning curve was sharp, and although we discovered the power of virtual elements, I still came to the belief that live cannot be replaced, but rather very powerfully enhanced by a virtual experience. For that to happen, “virtual” cannot just mean live streams but has to be engaging and new. In the following, I will share some of the insights we gained and will hopefully inspire readers to lean into interactivity in digital formats, and not to shy away from experimentation.