As announced in our Mixed Reality piece, over the past months, we have tried various hybrid formats in our Extended Reality or Mixed Reality Studio (XR Studio), testing differences in the use and creativity of technical applications within this domain. We have also been working on real-life hybrid event solutions for a Fortune 500 client, as well as other digital activations for musicians and film screenings. It’s been a busy 6 months. The learning curve was sharp, and although we discovered the power of virtual elements, I still came to the belief that live cannot be replaced, but rather very powerfully enhanced by a virtual experience. For that to happen, “virtual” cannot just mean live streams but has to be engaging and new. In the following, I will share some of the insights we gained and will hopefully inspire readers to lean into interactivity in digital formats, and not to shy away from experimentation. 

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