Nancy Braun has been General Director of Esch2022 since 2018. She gained her first professional experience in the cultural field serving as Deputy General Coordinator of Luxembourg and Greater Region, European Capital of Culture 2007, before heading the Supervisory Board of Carré Rotondes. She then held the position of Administrative and Financial Director at the Luxembourg Bar Association for nearly six years, before joining the office of the Luxembourgish Democratic Party (DP) as General Coordinator. In January 2016 she was appointed Administrative Director of Casino Luxembourg – Forum d’art contemporain.
We spoke to our Production Manager Ky about how battleROYAL‘s digital shift affected her personal work. Ky‘s experiences exemplify the way in which moving from live to hybrid events had most of our staff reinterpret their role completely.
Team spirit reflected in constructive, enjoyable processes for everyone is what our company stands for. This philosophy was born organically. We simply started as a small group of people who liked working together. What we all had in common and what drew us to battleROYAL, was that we were all looking for enjoyable work.
We all wanted exciting jobs in culture, art, entertainment, design, new technologies, instead of an ordinary desk job. We wanted to combine what we live for with our place of work. This shared passion created our strong community spirit, which became the fuel and foundation of everything we do. When we enlarge the team we therefore try to grasp during the interview stage already, whether people have the passion, flexibility, curiosity to widen a given skill-set, as well as a certain interest in a long-term commitment, which fits our collectivity principle.
As announced in our Mixed Reality piece, over the past months, we have tried various hybrid formats in our Extended Reality or Mixed Reality Studio (XR Studio), testing differences in the use and creativity of technical applications within this domain. We have also been working on real-life hybrid event solutions for a Fortune 500 client, as well as other digital activations for musicians and film screenings. It’s been a busy 6 months. The learning curve was sharp, and although we discovered the power of virtual elements, I still came to the belief that live cannot be replaced, but rather very powerfully enhanced by a virtual experience. For that to happen, “virtual” cannot just mean live streams but has to be engaging and new. In the following, I will share some of the insights we gained and will hopefully inspire readers to lean into interactivity in digital formats, and not to shy away from experimentation.
Another workflow technology we’ve been using in our XR Studio is Notch, which offers real-time graphics for virtual production. We spoke to the founder of Notch, Matt Swoboda, about his initial vision for the company, how that vision has changed and how to stay on top of the game when it comes to creating hybrid experiences for audiences in the coming years.