The COVID-19 pandemic has put the event industry on hold. For months now, we witnessed the postponement and cancellation of major sports, music and cultural events. Some events have moved to the digital realm, with creatives finding new ways of remote production. It is now clear that this new state of the world is here to stay. The events and entertainment industry, like many others, will inevitably face a process of deep transformation. The million-dollar question amongst experts, companies and creatives is, therefore: how are we going to experience live moments in the future?
Immersive Experiences put audiences in the center of an exciting journey. They do not only watch a story unfold, they actually get to discover and explore it themselves. Through their immediate participation, they are promoted to principal actors, who use all of their senses towards the experience: more than just watching and listening they are encouraged to touch and taste what is around them. Above all, they can make decisions – decisions, which will have consequences. All of this makes them more than just spectators.