We are celebrating the premiere of ‘Symphony of Now – Hybrid experience with Alex.Do’ with a walk down memory lane. Thalia Davies, Project and Tour Manager at battleROYAL, shares the very beginnings of how this new format came about.
We’ve been approached by various clients asking how they can benefit from a digital event format, as well as from the more lavish effects that are being used at live stream events for online audiences. They took their inspiration from events like car launches hosted by Mercedes, BMW and MAN Truck & Bus, and most recently Apple’s virtual WWD conference, which often displays high-end production technology and sophisticated virtual studios common to TV or film sets. However, one of their key concerns seems to be whether these digital solutions are reserved for Fortune 500 companies, or if they can also serve the little guys?
The European Capitals of Culture (ECOC) are designed to highlight the richness and diversity of cultures in Europe, increase a sense of belonging to a common cultural area and foster the contribution of culture to the development of the host cities.
Esch-sur-Alzette (Luxembourg), together with the 11 municipalities of the Pro Sud association and the 8 French municipalities of the CCPHVA, is awarded to become ECOC for 2022 and has announced its main theme of REMIX CULTURE as the key message motivating all activations.